What Makes a Good Website Great?
June 7, 2011 Leave a comment
We recently had the honor of helping to judge a website competition. It was a great experience that really made us stop to think… what makes a good website a great website? How can web designers and business owners differentiate themselves amongst the ever growing ranks of internet sites? Here are a few things to think about when working on your site…
Content is King
A beautiful website is useless without relevant, helpful information. Work to make sure that your content is current and useful. If you offer links to newsletters or reports, make sure to keep them updated. If your most recent breaking news is dated 2009, folks will assume that your entire website is old news.
Beauty Can Be Functional
Giving your visitors something to pretty to look at is awesome, and they’ll probably stick around a little longer during their first visit if they like the look of your site. But to keep them coming back, your site should also be functional. Make sure that your content is well-organized and easy to navigate so that folks can find what they are looking for without getting frustrated. And remember, you are designing this site for your visitors not yourself. Think about what your clients are interested in, what questions are they asking?
SEO is a MUST
You can create the most awe-inspiring, ground-breaking website known to man, but it will inspire no one if it cannot be found! While Search Engine Optimization (SEO) can be a moving target and does not necessarily translate to thousands of visitors each hour, ignoring it will not help folks find you. If you are building your own website, spend some time learning what the Googles and Yahoos of the world are looking for and then implement at least some of these things into your site. If you hire professionals to build your site, make sure that they are well-versed in SEO and that it is included in the costs you are budgeting for site development.
Everything is Mobile
With the explosive growth of smart phones and mobile devices, web design is changing. A growing number of people spend more time online from their mobile devices than sitting at their computers. If your site is not mobile compatible, you could be missing out on a growing market segment. Be careful using intro pages made of flash or similar applications which will not load in some mobile devices including Apple products. Visitors who are greeted by a blank screen may not take the time to come back.
A website is a critical piece of any marketing program these days. It lends legitimacy to a business or organization and gets you in front of potential customers 24 hours a day, 7 days a week. But don’t just settle for a good site…make yours GREAT!
For more website tips, check out our Internet Marketing blog page!